21st Century Networking

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21st Century Networking

On December 9th Trudy Peeler, Head of Transport and Infrastructure at Impact Executives, hosted a networking event for a select group of interim executives to discuss Networking in the age of social media.  The opportunity to connect with others on a global scale is unprecedented, yet many simply do not know where to begin.

Matt Ballantine led the discussion on how to develop and implement a personal digital networking strategy, which is vital for interim executives not only for getting your job done today, but also for ensuring a steady stream of work for the future.

Starting with Dunbar’s number, Matt highlighted how social media has transformed traditional networking models overcoming and removing previous social barriers . Using social media effectively allows people to manage many more contacts than the 150 Dunbar estimated. Emphasising the importance between public and private channels, Matt explored which social media platforms work best for different audiences depending on  whether they were used for public or private life.

When it comes to posting online content to raise your profile, frequency, personality and brevity are all key. Equally as important is the approach you take. By engaging others through questions, alliteration and ensuring social media content is relevant, curious and ultra-specific, it will  have more impact. Ultimately, to get the best results and make the most of the opportunities within your networks it is  vital to set aside time in your day for Social Media and make this part of your routine.

Matt Ballantine is a consultant, coach and speaker who has worked in the realms of digital communication for over twenty years and has worked at the BBC, Reuters and Microsoft amongst others. His current client roster includes Telefonica, IDG, Apple and the Government Digital Service. Twitter: @ballantine70 Linkedin: www.linkedin.com/in/mattballantine


“thank you for a really enjoyable and informative evening. I thought the presentation was excellent” Chris Harris

“thanks for inviting me to the event last night.  I really enjoyed the subject matter and came away with a couple of new ideas as well as a couple of new contacts” Lesley Lindberg

“Thanks again Trudy for organising a the very interesting and enjoyable evening. I have already put my first post out on Linked-in this morning so Matt’s presentation clearly struck home!” Ian Clarke

“The event and hospitality were both excellent, with Matt Ballantine giving food for thought in the ever changing subject area; so something to work on going forward”. Robert Stephenson

We run a variety of similar sessions throughout the year so if you would if you’d like to join us for  future similar sessions or there are particular topics you believe would make for interesting discussion please contact Trudy Peeler at Trudy.peeler@impactexecutives.com.


About Impact Executives Ltd Impact Executives is a leading interim management provider to organisations of every size in the UK and globally. Originally formed as a specialist practice within PA Consulting Group, over the past 25 years Impact Executives has helped over 2000 companies, including more than two-thirds of the FTSE 250 – find the very best executive interim management talent. Clients choose to work in partnership with Impact Executives because of our proven ability to offer clients immediate solutions to improve their organisation’s performance.

With offices covering the UK, continental Europe, Nordics, Asia Pacific and Australia, Impact Executives is part of the global services consultancy Harvey Nash Group plc, giving clients and interim managers the confidence that we have the resources, expertise and focus to deliver results – fast.

For further information on Impact Executives, please contact Steffany Young, Impact Executives, Tel: 0044 20 7314 2011 Email: steffany.young@impactexecutives.com

Event Details

When: December 02, 2014

Where: 110 Bishopsgate EC2N AY

Contact: Trudy Peeler or 0044 20 7314 2011