The Strategy Book: How To Think and Act Strategically to Deliver Outstanding Results

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The Strategy Book: How To Think and Act Strategically to Deliver Outstanding Results

If strategy was easy, every company would succeed, but they don’t.

Was it coincidence or great strategic thinking that Google allowed its engineers free time to experiment, eventually leading to the purchase of YouTube and so joining two of the world’s most popular search services? The engineers had come up with an idea for an online video service meaning that senior executives immediately recognised the value of video and made the purchase of YouTube a priority.

Author Max McKeown suggests that there are two extremes of strategic thinking – lengthy financial analysis which is cascaded down to middle management – where it can get lost – or just carrying on as efficiently as possible because events are so unpredictable. McKeown believes clever strategy is found somewhere between the two – trying to plan actions to shape the future, while staying close to events and reacting to them.

“However beautiful the strategy, you should occasionally look at the results.”  Winston Churchill

McKeown’s award-winning book is divided into six parts:

McKeown believes that getting strategy right – and seeing it as a constant cycle – means that you will be able to shape the future. And now might be the time to start planning how to get there

About the author

Dr Max Mckeown is an author, international keynote speaker and strategic coach for Fortune 100 companies. The Strategy Book won the Commuter Read at the Chartered Management Institute’s Book of the Year Award 2013 and Amazon’s Best Business Books of 2012. His other books include The Innovation Book and Adaptability: The Art of Winning in an Age of Uncertainty.


“If you want to become a better strategic thinker, read Max’s new book. Succinct and to-the-point, he captures the essence of strategy. With a passion and style all of his own, he connects insights from leading strategy gurus to successful practices in leading companies.”   Simon Collinson, Professor of Strategy, Henley Business School

“Does exactly what it says on the tin – and does it brilliantly. This book will become a well- thumbed favourite.”
Emma Leech, Director of Marketing, The University of Nottingham

Book Details

Author: Max McKeown

ISBN: 978-0273757092