The Inevitable: Understanding the 12 technological forces that will shape our future:

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The Inevitable: Understanding the 12 technological forces that will shape our future:


 “No matter how long you have been using a tool, endless upgrades make you into a newbie – the new user often seen as clueless. In this era of becoming everyone becomes a newbie. Worse, we will be newbies forever. That should keep us humble. Kevin Kelly

Are you ready to be a newbie?

Do you ever find yourself frustrated at having to constantly update software on your PC or smartphone, holding it off for as long as possible until it slowly grinds to a halt?

Kevin Kelly has been a documenter of technology for over 30 years in his roles as journalist, author and founder of Wired magazine and even he used to try and avoid it. His view now is that we need to get used to this state of flux. The cycle of obsolescence is accelerating – the average lifespan of an app is 30 days – so we won’t have time to master anything. Instead of getting cross about it, we need to try and embrace this discontent because it will bring us a better future. In Kelly’s view, we are in a state of becoming, rather than heading to a fixed destination. We need to see that we are in a process – things will get a little better every day, technology will constantly change itself, transforming other things along the way. We will be solving old problems while creating new ones.

Our greatest invention in the last 200 years was not a particular gadget or tool but the scientific process itself – once we have a method we can create thousands of other ideas. While our first impulse when we confront new technology is to push it away – banning the inevitable, like copying music or movies, is in the long term counterproductive

Known as a digital prophet, Kelly believes that most of the important technologies that will dominate our lives 30 years from now have not yet been invented. What we do with them is also up for grabs. The internet was inevitable as soon as the planet discovered electricity and wires, but Twitter was not. And the kind of internet we have was not inevitable either. Whether it became international, national, open or closed, commercial or non-commercial were all choices that we made.

The 12 key – and overlapping – future trends that Kelly predicts are:

These 12 deep trends provide a fascinating roadmap for the future. The inescapable technology train is already transforming so much of our working and daily lives. Our only way to master it might be to hop on board and enjoy the ride.

About the author

Kevin Kelly helped launch Wired magazine and was executive editor for its first seven years – he now describes himself as Wired’s chief maverick. He has written for The New York Times, The Economist, Science, Time, and The Wall Street Journal among many other publications. His previous books include Out of Control, New Rules for the New Economy, Cool Tools, and What Technology Wants. He is also founding editor and co-publisher of the popular Cool Tools website, co-founded the ongoing Hackers’ Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. Kelly lives in Pacifica, California.


“Anyone can claim to be a prophet, a fortune teller, or a futurist, and plenty of people do. What makes Kevin Kelly different is that he’s right. In this book, you’re swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he’s foreseeing really are inevitable. It’s like having a crystal ball, only without the risk of shattering.” David Pogue, Yahoo Tech


“How will the future be made? Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum . . . and that our best strategy is to understand and embrace it. Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book.” Brian Eno, musician and composer




Book Details

Author: Kevin Kelly

ISBN: 978-0525428084