The IORMA 10 minute Guide to Social Media and Shopping

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The IORMA 10 minute Guide to Social Media and Shopping

Christine de Largy, Managing Director of Impact Executives, is passionate about the digital transformation of consumer businesses. She hosts a retail forum to facilitate debate around the issues retail businesses today face and also sits on the management and advisory boards of IORMA, the International Omni-channel Retail Markets Association.

There was a time when a multi-channel strategy was assumed to be the only way that retailers could compete. To a degree this still holds true but the key question is how ‘multi’ does that strategy have to be? Should in fact retailers be present in all possible channels? To help answer that question, IORMA takes a look at what Social Commerce actually is and what that means to today’s consumer.

Is social commerce going to be retail’s biggest story in 2014 and beyond? Many think of social commerce as primarily meaning Facebook commerce as this is the social media brand most active in this area. But in fact it’s much more than that, encompassing a variety of shopping activities, though because it’s new it can also be misapplied to all manner of activities.

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About Impact Executives Ltd Impact Executives is a leading interim management provider to organisations of every size in the UK and globally. Originally formed as a specialist practice within PA Consulting Group, over the past 25 years Impact Executives has helped over 2000 companies, including more than two-thirds of the FTSE 250 – find the very best executive interim management talent. Clients choose to work in partnership with Impact Executives because of our proven ability to offer clients immediate solutions to improve their organisation’s performance.

With offices covering the UK, continental Europe, Nordics, Asia Pacific and Australia, Impact Executives is part of the global services consultancy Harvey Nash Group plc, giving clients and interim managers the confidence that we have the resources, expertise and focus to deliver results – fast.

For further information on Impact Executives, please contact Steffany Young, Impact Executives, Tel: 0044 20 7314 2011 Email: