Merging insight, data and technology developments for the modern customer.

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Merging insight, data and technology developments for the modern customer.

BRC – Omni-channel retailing 2015 – Jeremy fennel, multichannel director, Dixons Carphone

Dixons Carphone (DC) are a specialist in Omni-channel retailing. With 80% of customers starting their journey by researching products online, the convergence of technology (laptops, TVs and using mobiles to control things) forged the coming together of DC which also creates synergies and scale.

DC have set up ‘pin point’ to ensure staff are able to give exact information to the customer  – Pin point allows staff to ask customer’s questions by entering it into a tablet which then produces answers or recommendations instantaneously.

The DC customer is a truly connected customer – Product (internet of things), connectivity (faster), content (cloud based, subscription) and services (pull it all together e.g. upgrade, fix etc.)

The Internet of things is spreading – just look at the relatively recent introduction of smart-health by way of gadgets, tracking things from monitoring ones tennis serve or golf swing, through to a pedometer or calorie counter. Then there’s the smart-home which allows one to set the thermostat remotely via apps and now Smart watches, most recently with the Apple launch.

All of these technologies are available now; the future is here.

Christine de Largy, Managing Director of Impact Executives, experts in interim management, is passionate about the digital transformation of consumer businesses. She hosts a retail forum to facilitate debate around the issues retail businesses today face and also sits on the management and advisory boards of IORMA, the International Omni-channel Retail Markets Association.


About Impact Executives Ltd Impact Executives is a leading interim management provider to organisations of every size in the UK and internationally. Originally formed as a specialist practice within PA Consulting Group, over the past 25 years Impact Executives has helped over 2000 companies, including more than two-thirds of the FTSE 250 – find the very best executive interim management talent.

Clients choose to work in partnership with Impact Executives because of our proven ability to offer immediate solutions to improve their organisation’s performance through identifying skills-gaps, business process reengineering (BPR), turnaround, restructure and growth.

With offices covering the UK, the Nordics, Europe, Asia Pacific and North America, Impact Executives is part of the global recruitment specialist Harvey Nash Group plc. Over the past 20 years we have given clients and interim managers the confidence that we have the resources, expertise and focus to deliver results – fast.

For further information on Impact Executives, please contact Steffany Young, Impact Executives, Tel: 0044 20 7314 2011 Email: