Five tips for managing your personal brand

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Five tips for managing your personal brand


But there is still much to do

Most CIOs are actively building their brands, but there is still more work to do.  CIOs are often not natural self-publicists, and clearly many were very conscious of the subtle line between positive brand building and blatant self-promotion.

Perhaps reflecting this, the more personal the brand building activity is, the less likely the CIO is to do it. The vast majority keep their LinkedIn profiles factually up to date, but few maintain blogs or online diaries which express subjective, personal opinions.

The paradox here is that the more personal the communication, the more potentially effective the brand building.  The lack of blogging is even more surprising given the responsibility of the CIO in promoting the use of technology for communication across all of the business.

Some CIOs are also cynical about the whole concept of ‘personal branding.’  In many ways this is understandable – after all even the term ‘personal branding’ sounds a little like, well, business jargon.  But the strong balance of opinion points to personal branding being an essential part of the IT Strategy. As one CIO commented “I considered the quality of my work would speak for itself, but realise now that was naïve.”  It might not be fair, but in today’s increasingly complex corporate environment, it’s reality.

Written by Bruce Mair, Head of Digital and Technology, Impact Executives.

About Impact Executives Ltd Impact Executives is a leading interim management provider to organisations of every size in the UK and globally. Originally formed as a specialist practice within PA Consulting Group, over the past 25 years Impact Executives has helped over 2000 companies, including more than two-thirds of the FTSE 250 – find the very best executive interim management talent.

Clients choose to work in partnership with Impact Executives because of our proven ability to offer client’s immediate solutions to improve their organisation’s performance through identifying skills-gaps, business process reengineering (BPR), turnaround, restructure and growth.

With offices covering the UK, the Nordics, Europe, Asia Pacific and North America, Impact Executives is part of the global recruitment specialist Harvey Nash Group plc. Over the past 20 years we have given clients and interim managers the confidence that we have the resources, expertise and focus to deliver results – fast.