The Ryder Cup and Three Great British Firsts

For the first time, the Ryder Cup enters a historic fourth day. It is the first time it has been held in Wales and perhaps it is the first time the Americans found their waterproofs no match for the Welsh weather.

And so, ProQuip, a Scottish golf weather wear brand makes an entrance. They were supplying the European team and (perhaps even more importantly) their wives and girlfriends with wet weather gear. The US officials could not fail to notice they were a lot dryer than the US team and so purchases were swiftly made and the US team is dry once more. And so the playing field is once again levelled and with  everything to play for today.

But for ProQuip this is the culmination of a 16 month turnaround which originated when they became an acquisition by the Edinburgh Woollen Mill. Even without the US Ryder Cup team purchases, their sales are up 50% and as the golfers do their best to avoid the water ProQuip embrace it, with a possible new fishing range.

Another first for this Great British niche brand.