Christine de Largy's Journal

Christine de Largy's photo
Christine de Largy
Managing Director, Impact Executives

Global Interim Management provider
christine.delargy@impactexecutives.com
+44 (0)20 7314 2003

CBI Conference 2011 - Accelerating Growth: breaking and entering new markets

The CBI Conference held on Monday 21st November provided a brilliant platform for some of the best minds in the business and political world to debate the issues around accelerating growth.

Jim O' Neill from Goldman Sachs (famous for coining the term BRIC countries to describe the next four big emerging markets) talked about the enormous growth we have seen and will continue to see from the BRIC countries. China alone will grow by the equivalent of the whole of the Greek economy, every four months.

These are no longer emerging markets; they are creating unparalleled consumption for UK goods and services. In addition, UK plc benefits hugely from this time zone and the English language. He told us of a billboard he had seen, in an out of the way place, in China and it read Success in English Equals Success in Life.

O’Neill now talks of the The Next 11, i.e. Bangladesh, Egypt, Indonesia, , Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam and urges UK business to Export to Success.

Next Ernst & Young launched their review Missing a Trick on Exports with the same message: "Turn left into the country lane and austerity or turn right to the emerging markets and the Super Highway." This is the opportunity of a generation.

The big message was that UK Government is concerned about the Eurozone; is urging business to look at the new and emerging markets and is taking active steps to promote growth mainly through infrastructure investment.

80% of UK exports are into the Eurozone so we do not have much of a template to grow into these uncharted territories. Here at Impact Executives we have access to a huge number of interim management experts who have opened businesses in China, India, Nigeria, in fact most of the BRIC and Next 11 countries. You have to manage risk whilst at the same time break and enter new markets so using an expert, with a proven track record, will provide you with the successful outcome.

February 2012

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