Interim Marketing Manager

Assignment: Interim Marketing Proposition Manager

This assignment is no longer available

UK - SE, London

Feb start date (long term assignment)

The role involves creating and implementing the customer marketing proposition strategy including developing a roadmap which converts critical priorities into deliverables and enabling new technologies where appropriate.

Role Information

• Develop and implement marketing customer proposition strategy with the franchises and strategy team.
• Prioritise key issues affecting all customer groups included and tailor-make the strategy for delivering the service to these groups whilst ensuring franchise development is not compromised.
• Identify that the services can be delivered in respect of the roadmap, content design and usability.
• Develop implementation plan for integrating various franchises within the overall marketing proposition.
• Define customer benefits and business requirements keeping abreast of latest R&D and devise a strategy which allows customised, personalised and a wider CRM strategy.

Essential Requirements

• Minimum of 5 years experience operating in large, complex organisations with experience of new business launches
• Solid understanding of markets, customer propositions, product development and marketing and evidence of its successful implementation
• Strong leadership, engagement and team management skills
• Ability to coordinate activities from across multiple groups into a common cohesive plan
• A strong understanding of current and future technology capabilities, and a good appreciation of the implications for government moving towards increased delivery of information and services, through digital channels
• Experience of working and successfully managing within an online environment
• Strong planning and analytical skills
• Solid stakeholder management skills
• Excellent verbal and written communications skills

Contact Impact Executives

Email us at info@impactexecutives.com or phone on +44 (0)20 7314 2011