New Product Development Strategy

'New' is a challenge

It's a truism that every business function that includes the word 'new' provides a challenge for time-served people who are used to the 'old'. In new product development an outsider will often find innovation far easier, unconstrained by established company thinking.

The real beauty of Impact Executives interims, though, is that they combine a broad perspective with a raft of success over a long career. Our people are carefully selected for their track records, and most come to the world of interim management at the pinnacle of a distinguished career. They have also learned how to gain broad acceptance to new ideas.

Removing the precipice

For an employee managing new product development there is always the worry about what, if anything, will follow the current project. Not so with interim managers. Using Impact Executives to resource your new product development you can staff or augment your team at just the right time with enthusiastic experts who are motivated by successfully completing projects and moving on to new challenges.

The equation makes sense in financial terms, too, since research shows consistently that interim managers provide superb value. Not only does their superior experience help them to maximise their contribution but you have no additional employment costs and full budgetary control e.g.

• NPD Manager - Chilled Foods, UK
• NPD Market Analysis - FMCG, France
• Market Development Manager - Retail Banking, Switzerland

New Product Development (NPD) Case Study

New Product Launch

Contact Impact Executives

Email us at info@impactexecutives.com or phone on +44 (0)20 7314 2011